MADE IN INDIA
MADE FOR INDIA!
Over a hundred years ago, when India was still in the clutches of colonization, one far sighted individual strove to think big. He dreamed of achieving much; setting up an iron and steel company, a unique hotel, a world-class learning institution and a hydro-electric plant.
This pioneer was none other than Jamshetji Nusserwanji Tata. Such was his drive and determination, that soon the Tata Group was founded. In 1919, a British Viceroy rechristened a small hamlet called Sakchi as Jamshedpur, after him. Thus came into existence the first well-planned industrial city, which played a leading role in the march of development of the country. Today, a hundred years and over 100 companies later, the company is still invested in India, doing much to push the country, to make it at par with the best in the world. Indeed, if there is any company that is focused on ‘Make in India’, it is this, India’s biggest conglomerate!
Voltas: Working towards this Vision, too!
Voltas, one of the top ten companies within the Tata Group, has always diligently walked this path, as well. In the past 65 years, they have constantly aimed at giving the Indian consumer the best, striding higher with each step. The focus has always been on quality and innovation. Voltas has worked on the premise that the Indian consumer has specific needs. And giving them a superior product or service will not only help the company grow bigger and better, but will contribute to nation building, too. With this in mind, they have been steadily setting up world class manufacturing facilities of their own.
Voltas has widened its manufacturing capabilities with two large greenfield facilities in Waghodia and Sanand, Gujarat; both sites selected for the State’s well developed industrial belt and the government’s support that leads to ‘ease of doing business’.
Building a brand and a community at Waghodia.
In the latter part of last year, Voltas announced commencement of operations at their plant in Waghodia. This 32-acre site will manufacture a wide range of HVAC&R equipment, ranging between 2TR and 2000TR meant for Commercial Buildings, Public & Industrial Infrastructure. It also houses superior Psychrometric laboratories and AHRI certified testing beds for Chillers. Situated close to Vadodara, it will tap the existing market for specialty components, contributing to the economic prosperity of the region and promote local employment opportunities as well.
Setting New Standards of Supremacy at Sanand.
Perhaps their biggest manufacturing unit success story is the one unfolding at Sanand. This state-of-the-art plant, spread over 60 acres, will manufacture Home Appliances that include refrigerators and washing machines and houses top quality R&D labs.
Under their JV Voltbek (together with global giant Arçelik), and backed by an investment of 1000+ crores, it is one of the first white goods appliances units in Gujarat, creating an OEM base for home appliances in the region, along with local employment opportunities.
Global expertise; India-centric focus.
The new facility was inaugurated on the 30th of January this year. In a few months, in keeping with its ‘Make in India’ thrust, it will start rolling out state-of-the-art products specifically catering to the Indian market. With this new plant, Voltas Beko will also add Direct Cool Refrigerators to their portfolio of kitchen appliances, which research reveals most Indian consumers prefer, and also forms 80% of the refrigerator market! This customization is possible at Sanand.
So the company will not only increase its product portfolio, but will prove, yet again, how much the Indian consumer is at the forefront of what the company does. Local manufacturing will also make products more cost-effective – another plus for sure!
In the wings are many such innovative products, focusing on the needs of the Indian market. Combined with Voltas’ strong brand image and superior distribution capabilities, it will smoothly see the facility reach its annual production capacity of 2.5 million units by 2025.
Getting future ready now.
With the Sanand factory now operational, the company aims to broaden its consumer reach and strengthen its presence and performance. Voltas Beko aims to garner more than 10% of the home appliances market by 2025!
