Voltas has always prided itself on being a corporate that goes beyond mere business. Whether it is being an equal employer, green projects, community development or adopting affirmative actions, the company strives to make a difference; setting an example and leading from the front.
With our most recent initiative to ban single use plastic from all our facilities across the globe, we have done so once again……With the Last Plastic Bottle Campaign, we took this resolve further.
Conscience over convenience.
Taking into account the harmful effects plastic bottles have on the environment, and estimating that within the company as many as 11,000 single-use plastic bottles of water were getting consumed every month, we had to take a step to change this. We rolled out a thought provoking and engaging campaign called the ‘Last Plastic Bottle Campaign’ with the objective to not just eradicate the use of single use plastic bottles in our offices but also to make each of our employees ambassadors of this change!
Employees were educated on the toxic effect these bottles had, not only on the environment, but on one’s health as well. We wanted all Voltasites to be agents of this change, thereby building a better tomorrow for not just us but generations to come.
Build up to a movement.
It was enthralling to see Voltasites adopt to this change. The initiative was announced with a few teasers in the form of launch mailers and screen savers that sent out hard-hitting messages on the hazardous impact of these bottles on an individual, yet, urged the tag line, ‘change is easy’. A different message went out daily, creating an intrigue among employees.
‘No’ to plastic; ‘yes’ to sustainability.
The campaign was a resounding success! Post the promotion single bottle use has reduced drastically. Employees have been making a concerted effort to switch to glass or reusable bottles. For when it comes to sustainability, Voltas leads from the front!