Striking a
Maha Balance!
Once upon a time, Air Conditioners faced multiple performance challenges during the summer months in India…Stifling heat outside, overcrowded rooms inside, and the strain of staying cool. Not an enviable position at all! And then, Voltas, in its true innovative style, provided the perfect solution…
Small houses, big get-togethers. Nothing like families and friends gathering to watch a match, celebrating special occasions, or simply socializing at home, with family and friends. India is, and always has been, a very social nation, with strong family bonding. Voltas took this premise, and built their latest offering based on this consumer insight.
Constant Innovation, Consolidated Position.
Reigning the market in the Room Air Conditioner segment for nearly a decade now, Voltas has always capitalized on its innovation and strong distribution network, to offer its consumers, state of the art and technology led products, at an affordable price. Voltas consumers have hence always experienced comfort & convenience with innovations like the Star Rated AC, All-weather AC, Wi fi AC, and the Adjustable Inverter AC, introduced last year; all before competition could.
The industry too celebrates the brand’s focus towards innovation and its consumers - TRA, India’s foremost data insights company crowned Voltas as India’s ‘Most Desired Brand’ in the Air Conditioner category in a report published by them for 2020!
Maha Product. Major Savings.
This summer, augmenting our product portfolio yet again, Voltas have launched the new Voltas Maha Adjustable Inverter AC, an AC that runs at multiple cooling capacities for the different cooling needs of the user. This allows the user to smoothly switch within multiple tonnage options, depending on the ambient heat or number of people in the room. ‘Flexible Air Conditioning’, that assures them optimization of running cost.
With this launch, the total offering in the new model-mix of Voltas ACs includes over 52 SKUs in Inverter ACs, 21 in Split ACs and 14 in Window ACs, besides Cassette and Tower ACs. Along with this, Voltas has also launched 10 SKUs in its popular Adjustable AC range, giving customers a wide range to choose from.
Driving home the main brand promise of flexibility, convenience and savings, a strong and highly visible campaign across all media has been planned. The TVC has the father-son duo in the midst of preparations for a large and fluctuating family gathering, adroitly bringing out the highlights of the product, with its gentle humour.
To further push the overall offering, Voltas has extended exciting consumer promotional offers this summer, that are sure to notch up sales as well!
Similarly, the company has also launched a TVC for its new range of Air Coolers, with an emotive hook of owning up the goodness of summers; and focusing on features such as Smart Humidity Controller and Turbo Air Throw, designed and developed to cool in different kinds of heat. The Cooler just got cooler!
Designing Perfection. Delivering Satisfaction.
Early response to the campaign seems promising. For Voltas, as usual, has got it just right – with sharp value propositions, clutter breaking execution, and strong consumer offers. We hope that the summer ushers in a new phase of hygiene & safety in India.