Making Sunday
Funday Again!

A popular meme doing the rounds every mother’s day states, ‘I’m a mom; what’s your super power?’ This succinct statement sums it up superbly, doesn’t it? Indeed, a mother does many jobs, and often, does them all together! And who would understand this better than Voltas Beko - the brand that is not just trusted by moms, but even put their products through a ‘mom test’ before launching them in the market?

A survey and an eye-opener
Recently, the company conducted an online survey, in association with Momspresso, a platform providing content for the multi-faceted mothers of today.

Titled ‘The Sunday Paradox’, the nationwide study interviewed a cross-section of mothers – both working and housemakers - in over 14 towns and cities across India. The results showed that mothers of all age groups felt that Sunday – considered a day of ‘rest’- was perceived to be anything but that by them!

50% moms found Sundays more stressful due to household chores and preparations for the coming week
43% of them said they do not get to wake up late on Sundays (in fact 33% woke up at the same time as weekdays)
Only 4% said they go out with their husband/friends for lunch dinner

See, think, act
Based on the insights gained from this survey, and determined to change an ages old mind-set, the company created a new digital video commercial “Kahan Gaya Mummy ka Sunday”. In a sweet, very relatable manner it compels the viewer to introspect, and make the change within their households, too.

Explaining the concept behind the campaign, Mr. Jayant Balan, CEO, VoltBek Home Appliances Ltd, said, “Mothers across the country are working without a break, much harder than most others - in progressing their careers, and in taking care of their homes and families. Our research shows that most mothers find Sundays far more stressful than weekdays. Voltas Beko is dedicated to make the lives of each ‘mom’ easier by offering technologically superior, easy to use, energy efficient home appliances, which have been specifically designed for Indian conditions. As part of the Tata Group, customer centricity remains the core of our proposition, and we remain committed to offering ‘made for India’ products – Tested by Real Moms.”

Happy Days get a Helping Hand
With Voltas Beko’s new range of Refrigerators, Washing Machines and Microwaves and Dishwashers being launched in the market last year, these moms can be assured of help in an advanced, smoothly-functioning way…which is why these products are ‘Partners of Everyday Happiness’!