Voltas emerged as one of the big winners at the Effie Awards 2020. The award ceremony was held on 10th Jan, 2020 at Taj Lands’ End, Mumbai amongst an illustrious gathering.
The brand won awards for their 2019 Voltas Adjustable Inverter AC campaign under two categories-
Silver
(Category: Integrated Advertising Campaign)
Bronze
(Category: Home Furnishings & Appliances)

Effie Worldwide is the benchmark for effectiveness in marketing, spotlighting marketing ideas that work and encourageing thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first- class insights into effective marketing strategy.

The award jointly recognised Voltas and Ogilvy, our advertising agency for the Air Conditioners category. Voltas has also won the Effie Award in 2012 and 2015 for the most effective marketing communication campaign. Kudos to the UPBG team!